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DeFi Protocol Launch Announcement Template — What to Say and What to Prove
A DeFi launch announcement must demonstrate credibility through verifiable facts, not marketing language.
Format
Document
Sections
4
Format
Document
Status
Ready to customize
THE ANNOUNCEMENT STRUCTURE
Subject: [Protocol Name] is Live on Mainnet
What we built
[Protocol Name] is a [clear one-sentence description of what the protocol does]. We built it because [specific problem it solves].
The verifiable facts
Audit: Audit firm: [Firm name with link to their website] Audit report: [Direct link to published audit on audit firm's domain] Findings: [X Critical (all fixed), Y High (all fixed), Z Medium (N fixed, N acknowledged)] Re-audit confirmation: [Link to re-audit report] Deployment: Chain: [Chain name] Core contract: [Address with Etherscan link] Verified source code: [Etherscan verification link] Deployed from commit: [Git commit hash with link] Team: [Team member names with LinkedIn profiles or prior project references]
What we are NOT saying
We are not claiming this code is bug-free. We have one external audit and our own testing. The cap of [amount] limits exposure while the code is new in production. The bug bounty incentivizes security researchers to report vulnerabilities rather than exploit them.
Template Guide
How to use this template
Template Overview
A DeFi launch announcement must demonstrate credibility through verifiable facts, not marketing language.
THE ANNOUNCEMENT STRUCTURE
Subject: [Protocol Name] is Live on Mainnet
What we built
[Protocol Name] is a [clear one-sentence description of what the protocol does]. We built it because [specific problem it solves].
The verifiable facts
Audit: Audit firm: [Firm name with link to their website] Audit report: [Direct link to published audit on audit firm's domain] Findings: [X Critical (all fixed), Y High (all fixed), Z Medium (N fixed, N acknowledged)] Re-audit confirmation: [Link to re-audit report]
Deployment: Chain: [Chain name] Core contract: [Address with Etherscan link] Verified source code: [Etherscan verification link] Deployed from commit: [Git commit hash with link]
Team: [Team member names with LinkedIn profiles or prior project references]
What we are NOT saying
We are not claiming this code is bug-free. We have one external audit and our own testing. The cap of [amount] limits exposure while the code is new in production. The bug bounty incentivizes security researchers to report vulnerabilities rather than exploit them.